From time immemorial there has been a lot of shyness about discussing pleasure. Especially the pleasure of sex. Which is surprising, since 18-29 year olds are reported to have sex at least twice a week. And that doesn’t even include having fun. So why self-examination? It may have something to do with branding.
Improve this
That’s the thinking of the intimacy brand Normal Co, founded by Lucy Wark and Georgia Grace in 2021. It offers a wide range of sex aids and toys that are pleasing to the body. Wark says that they are products that you would be happy to “have in your home or [on] your table is by your bed.”
“At the time we felt there was a gap in the market for a brand that looked very different from the corny and corny, or ‘Chemist Warehouse meets PornHub’ kind of brand aesthetics. . So something that was really shameless and looked good.”
Never miss a moment. Be sure to sign up for our newsletter today.
SUBSCRIBE HERE
Grace adds: “We’ve seen wild toys that have been developed in the last few years that don’t work and don’t cause contamination or a diseased part of the body. “We know the anatomy, we’ve done a lot of research on it. We know what’s fun for people, and we design toys around it to make the best tools to support people and have great orgasms.”
They recently teamed up with reality TV star Abbie Chatfield on a butt plug package called Option A, and even created a quiz for beginners to find a toy to suit their needs. If you are too impatient for that, go directly to the seller. “Quinn is our clicker toy and can go both ways,” says Wark. “You can get a breath that feels like good oral sex, and you can have a vibration. Many people say it helped them have their first clitoral orgasm.”
Happy days
Sexual health is not just an end goal. It can also be about taking good care of your “end” before and after sex. This is the brainchild of Melbourne-based brand Happie Holl, a post-sex and daily care range of butt ouchies soothing lotions. If you’ve been to Midsumma recently, you’re probably already familiar with Happie Holl’s cleverly named lilac-hued “putt butt”. Founder Marc Lyons says: “The amount of humor available is a copywriter’s dream. A brand consultant now known as Butt Guru, Lyons launched Happie Holl after encountering a bit of advice from his doctor when it comes to practical information about wall care.
“I had constant conflicts with my long-term partner, which meant I couldn’t have the sex I enjoyed…
The advice from the doctors – a gel that causes headaches and abstinence for up to six months – provided little comfort. So Lyons found an open-minded pharmacist who was eager to take on something “a little left field”. In order to test the product Lyons ran his samples after cooling off with the pain reliever among his friends. “Often the experiments involved hosting dinner parties … with a mix of guests who were queer, heterosexual, trans, straight – a mix of the truth of the people. Then, after a few wines, get them to try the product.”
What is even more surprising is how the main topic of anal care and play has changed – the department store David Jones sells online. Not only is David Jones progressive enough to take on a name like Happie Holl, but in doing so they are actually promoting progressive ideas about sexuality and helping to break down the stigma surrounding gaming. .
Lube up
Breaking the stigma and creating safe products also inspired Kate Ingham to launch her own lubricant line, Tussle. “I wanted to build a community and a brand that helps us embrace our passions without shame,” says Ingham.
Despite an early setback (the chemist who developed the original Wetstuff lotion died during research), Ingham found a chemist to create the product he wanted. “There are too many chemicals in the products you find on the shelf… I wanted to take care of high quality and medical products, and create natural and customized oils for your body. “
Ingham says what’s inside is only half the story. Like the team at Normal Co, he wanted to make something you wouldn’t be embarrassed to throw in your shopping cart. Tussle looks more like a luxury body product than it does fat. “The [average] the package has a lot of shame associated with it! “I certainly wouldn’t be proud to walk out of a store with something neon,” he says.
We hope you like the products we recommend Shell. Our editors select each independently. Shell may earn an affiliate commission when you follow other links.
#entrepreneurs #Sexy #StartUps #Normal #Happie #Holl #Tussle
